Head of Sales

About Us

At Brisbane Racing Club (BRC), we’re a passionate community with a rich history and a vision for an exciting future. We’re known for delivering incredible race day experiences and maintaining world-class facilities, and we’re looking for a Head of Sales to join our team.

About the Role

The Head of Sales is a key commercial leadership role responsible for driving revenue growth across all Raceday and Event segments at the Brisbane Racing Club. You will lead the development and execution of our sales strategy, overseeing corporate hospitality, premium experiences, sponsorship‑linked packages, and event‑based offerings.

Working closely with Marketing, Planning, Commercial, Operations and the Executive Leadership Team, you’ll ensure alignment between sales activity and event delivery, helping maximise attendance, revenue, customer experience and the overall commercial performance of the Club. This role is both strategic and hands‑on, requiring strong leadership, a forward-thinking mindset and the ability to build exceptional relationships with our valued clients and partners.

What You’ll Be Doing

• Leading the development and execution of the sales strategy across all Raceday and Event segments
• Driving revenue growth through corporate hospitality, premium experiences, sponsorship-linked packages and event offerings
• Providing leadership, coaching and direction to the Sales Team to build a high‑performance culture
• Setting clear sales targets, KPIs and accountability frameworks
• Monitoring market trends, competitor insights and customer data to shape product and sales strategies
• Identifying opportunities for innovation, upselling and cross‑selling
• Representing the organisation at race days, events and industry functions as a senior ambassador for the Club
• Overseeing forecasting, pipeline management and budget performance
• Managing high-value negotiations, contracts and renewals
• Building and maintaining strong relationships with senior corporate clients, partners and stakeholders
• Collaborating with Marketing, Planning, Commercial and Operations to align sales activities with event delivery
• Contributing to the development of new event concepts, hospitality packages and go‑to‑market strategies
• Ensuring seamless handover of sold business to delivery teams
• Overseeing CRM usage, reporting tools and sales processes
• Providing regular performance reporting to the Executive Leadership Team
• Ensuring sales activity aligns with Club standards, policies and core values

What We’re Looking For

• Minimum 7+ years’ sales leadership experience within events, hospitality, tourism, or related industries
• Demonstrated success in driving revenue growth and managing high‑value pipelines
• Proven ability to lead, coach and develop high‑performing teams
• Strong negotiation, presentation and communication skills
• A strategic thinker with hands‑on execution capability
• Experience using CRM systems and data‑driven sales processes
• Strong analytical and problem‑solving abilities
• Ability to manage competing priorities and meet deadlines
• Experience in premium or large-scale events (sports, entertainment, corporate conferences)
• Background in both B2B and B2C sales environments
• Existing network within events, tourism or hospitality (desirable)
• Knowledge of thoroughbred racing, hospitality or event delivery
• A commitment to embodying BRC’s core values: Professional, Community, Safety and Wellbeing, Challenge and Innovation, Pride and Responsible
• Flexibility to work evenings, weekends and public holidays as required for race days and events

What You’ll Get

As part of the Brisbane Racing Club, you’ll be joining a passionate team committed to delivering memorable experiences and shaping the future of racing and events in Queensland. In this role, you will enjoy:

• A senior leadership position within one of Australia’s most iconic racing and events organisations
• The opportunity to shape the commercial success, customer experience and future direction of the Club
• A dynamic, collaborative and values‑driven workplace
• Exposure to premium events and unique corporate networks
• Opportunities for innovation, strategic impact and cross‑functional collaboration
• A culture that supports professional growth, challenge, wellbeing and community connection
• The chance to be part of a passionate team that takes pride in delivering exceptional experiences

Why Join Us?

At BRC, we’re more than just a workplace - we’re a community built on passion and innovation. By joining our team, you’ll be part of a culture that prioritises learning, growth, and teamwork. If you're ready to make an impact and take your career to the next level, we want to hear from you.

Ready to Apply?

If you’re excited about this opportunity and ready to take the next step in your career, we’d love to hear from you. Apply now and let’s start this journey together!