Digital Marketing Manager

Build it. Own it. Grow it.

Brisbane Racing Club is entering an exciting new chapter — with a new brand platform, a new Head of Marketing, and a major digital transformation underway. We’re looking for a Digital Marketing Manager to lead that evolution and make a lasting impact.

This is more than a BAU digital role. You’ll own the digital marketing strategy, development, project management, and delivery of our new WordPress website, and transform the digital experience across all platforms and channels. From SEO strategy, AI-integration, automated customer journeys, you’ll collaboratively revolutionise our brand presence across digital platforms and develop our digital ecosystem.

You’ll have real autonomy, and the opportunity to build something meaningful — with a leader who is invested in upskilling and developing you.

What You’ll Own

• Lead the strategy, project management, and delivery of a new WordPress website
• Drive SEO, content strategy and organic growth across various platforms
• Build digital journeys that convert racegoers into members and advocates
• Deliver marketing campaigns across digital channels
• Develop and delivery email communication strategy for members and non-members
• Project manage key digital initiatives end-to-end – website, email, social, on course digital channels and signage
• Manage and grow a Social Media Executive
• Partner with agency specialists to deliver best-in-class outcomes

What You’ll Bring

You’re a digitally savvy marketer with solid experience delivering end-to-end digital strategy — ideally in events, retail, sport, tourism or a membership-based environment.

You’ve led website builds before (WordPress), understand SEO beyond the basics, and know how to turn data into action. You’re commercially minded, creatively confident, and comfortable managing agency partners. Most importantly, you’re ready to step into a role with ownership, influence and bring new ideas.

Why This Role?

• A genuine legacy opportunity — build the digital foundations from the ground up
• Work closely with a new Head of Marketing who will invest in your growth
• Autonomy, creativity and strategic ownership
• A fast-paced, event-driven environment where no two days are the same
• Free parking and staff hospitality benefits

At Brisbane Racing Club, we are a club born from passion, built on history and focused on the future. With our values at our core — Professional, Community, Safety and Wellbeing, Challenge and Innovation, Pride and Responsible — we are more than just a race club.

If you’re ready to lead digital strategy for one of Queensland’s most iconic event destinations — and leave your mark — we’d love to hear from you.

Apply now and build what’s next.